Elevate Your business today

Stop letting your lack of online presence hold your business back.

Bring in Leads for Your Handyman Business with a Solid Online Presence

Learn to create a strong digital foundation for your business in just weeks (even if you've never dabbled in websites or SEO before.)

We live in a digital world, and it’s time for your business to be found there. The truth is, the handyman with an online presence gets more work
- and attracts clients who will pay well.

We live in a digital world, and it’s time for your business to be found there.

The truth is, the handyman with an online presence gets more work - and attracts clients who will pay well.

But we know…

The digital world is brimming with complex jargon, expensive tools, and ever-changing algorithms, making it tough for skilled tradespeople to know where to start. 😳

Brilliant craftsmen (like you!) could significantly expand your customer base and even automate the annoying aspects of lead gen… if only the path to digital mastery was clearer.

The challenge is, the leap to online can seem daunting when you're:

Unsure of what your website truly needs to attract customers

Conflicted about the best approach to building and maintaining a site

Concerned about investing time and resources without guaranteed results

Overwhelmed by the technical aspects of website platforms and what makes google rank your site

Previous attempts at going digital didn't meet your expectations

Confused by the wide range of pricing and quality for digital services

overwhelmed by marketing advice that lacks practical guidance on building your digital foundation

Uncertain about how to price your services to get the work and be profitable

If this sounds all too familiar, it's because all our successful clients were once in your shoes and we’ve helped them navigate these very challenges.

After years helping handymen build their online presence and systems, we know what works to make you stand out.

We've refined the process of establishing an online presence into a clear, actionable strategy.

This means predictable results for your business.

Here's our breakthrough

Starting small but strategic works wonders.

We've broken down the process into manageable steps that prepare you for success, focusing on:

  • A structured plan for your website.

  • Understanding and implementing SEO practices.

  • Coupled with insights into who your ideal online customers are and how to reach them...

A structured plan for your website

Understanding and implementing SEO practices

Coupled with insights into who your ideal online customers are and how to reach them...

You'll have a grounded strategy that attracts real customers ready to hire your services.

As we dive into the core of building your online presence ,we'll guide you through creating a website that not only looks professional but also ranks well on search engines, bringing your services to the forefront.

Reputation Management

After your job is done, the system automatically asks for a review. No longer do you have to ask, or does your online presence have to linger in the void. The more reviews you get, the more eyes see your business and the more clicks to your website. Which turns to new inquiries and the entire eco system starts over again.

This is where happy clients tell everyone about you!

lead management

This is where you manage all your leads, making sure they get their questions answered, and their estimates accepted. All in one place : your inbox. So that you don't lose track of people no matter how many people are in your pipeline

This is where you communicate better than the competition.

We employ a step-by-step approach to ensure your digital foundation is strong and effective.

NOTE: This course focuses on the foundational aspects of building an online presence, not marketing fluff.

With our proven track record, we're excited to share our formula with you!

The Handyman System

Founded in 2021

Meet Becca

Becca is the driving force behind The Handyman System, guiding handymen and trades professionals to become the top choice in their communities since 2021. She understands that success involves more than just a website—it's about connecting with what motivates your customers.

The Handyman System offers a comprehensive approach, covering all bases to not only attract leads but also efficiently manage them. With Becca's practical strategies and a track record of genuine success, you're equipped with everything needed to elevate your business.

job management

From estimates to invoicing to work orders and client communication, it's all built, templatized and automated to make it very professional from the client's perspective, while taking you mere minutes to execute. Keeping you and your team on the same page at all times.

This is where your business stays streamlined and organized to have a happy client.

Reputation Management

After your job is done, the system automatically asks for a review. No longer do you have to ask, or does your online presence have to linger in the void. The more reviews you get, the more eyes see your business and the more clicks to your website. Which turns to new inquiries and the entire eco system starts over again.

This is where happy clients tell everyone about you!

"We are not super tech-savvy folks so Becca's expertise in designing and setting up the back end of our website was a God's send."

We spent several months working with Becca to design our brand, website, and backend systems for our new handyman business. She guided us in everything from choosing a business name to developing service packages for clients. We are not super tech-savvy folks so Becca's expertise in designing and setting up the back end of our website was a God's send. She designed it so quality leads with plenty of information are funneled to a central location that we can easily keep track of. She also created our website so it had an online presence that expressed our brand and services to attract our ideal clients. Once we officially launched, we were immediately generating the caliber of clients we desired. Becca's guidance has proven invaluable and we highly recommend hiring her to help bring your branding and business up to the next level.

Doug + Melanie

Owners of Professional Handyman Sandpoint

Ready to Establish Your Online Presence?

Join us in laying the groundwork with...

Your step by step guide for handymen + contractors that want to grow your pool of leads through a solid and searchable online presence.

Ideal for: Handymen, Contractors

and Any Home Service Business Seeking Online Visibility

If this sounds all too familiar, it's because all our successful clients were once in your shoes and we’ve helped them navigate these very challenges.

Say goodbye to uncertainty about being online and feel confident in attracting clients via your website.

Demystify the digital realm with clear, actionable steps tailored for craftsmen.

Learn how to present your business online in a way that engages and converts

Avoid common website pitfalls that lead to confusion and inaction - making your potentials leads leave without inquiring

Discover the tools and techniques to keep a lead engaged and ready to give you their business.

Fill your calendar with ideal clients coming in a steady stream instead of the unpredictable nature of word of mouth reliant leads

Create a lasting digital asset that's straightforward, organized, and most importantly…

positions you as the go-to expert in your field.

Let's See the framework behind

the craftsman's digital blueprint

Module 1: Plan - Create Your Outline

Create your digital blueprint outline and figure out who you want to work with most in your business

This is where we figure what what you have in place + what needs to be done so we can create your custom plan. Then make sure we've narrowed to your ideal client and made the best choices for your domain and email.

Module 2: Prep to Build

Your online presence requires clarity and details to attract your ideal client. In this stage we prep what info and details you'll need to easily build your online presence.

This is where we narrow in on your messaging, what you're going to include on your website, how you're sharing it and how to make it SO easy for your clients to say yes please!

Module 3: Get Building

Capture their attention with purposeful messaging tailored to their needs, complemented by visuals that highlight your craftsmanship.

This is where we take action and build out your site using the formula that I've proven on over 30 other handyman sites to build trust, guide them to inquiry and keep them coming back. All built to make it EASY for you to implement and get it online!

Module 4: Optimize Your Structure

Your website is built, now let's ensure it's primed to tell Google who to bring to your digital doorstep

This is where we prime your site so that Google takes note as well. Setting up keywords, adding them where it matters and making sure Google knows your business exists. Guided step by step so there is no confusion!

Module 5: Convert & Book

Make your website a lead-converting machine with smart tweaks, clear calls-to-action, and easy-to-manage customer inquiries and follow-ups

This is where we guide your leads to inquire the way YOU want to do business, and make sure to setup simple systems to guide expectations and help your clients see you as the THE best handyman to choose.

BONUS: Create a Review Machine

Now that you're online, let's get your reviews in the best place possible: Google My Business Page

This is where we bring in the cherry on top - It's the review machine and how we entice your clients to leave reviews that will prime Google to show your profile and lift up your SEO. So even more people see you.

But... what if you already have a website???

This is the most common question I get.

And my response is... If your website is not currently bringing you leads, then this course will be 100% worth it. You'll just luck out in that you're starting ahead of the game. Your site needs to be tweaked to make it stand out, and that is exactly what you'll be learning here!

The truth is, the vast majority of the sites I see need a lot of help to stand out. And that's what we are going to do here!

So yes... if you have a site already, but it's not bringing you business, this course is 100% for you!

The systems and online presence you built for me have definitely been a game changer!"

I hired Becca to help me build and systematize my handyman business. With specific knowledge in brand messaging & marketing psychology, Becca provided me with the right tools to take my business to the next level. Her organization and communication skills were on point. I'd have no hesitations recommending Becca as a business coach. Two thumbs up!

Ty

Home Tune Handyman - Portland Oregon

We know that even with those clear steps

There are still overwhelming blocks that come up and threaten to halt your momentum

That’s why we added these upgrades…..

Bonus One

Domain Secrets

Learn how to pick a domain name that will help you enter the fast lane for Google rankings. Where to get the domain and how to get setup.

Bonus Two

Photos that Sell your Services

Your photos are going to sell your services. The better the photos, the easier the sell. So learn how to take better photos at the end of the job with nothing but your smart phone.

Bonus Three

Licensing Guidelines by State.

Determine what your state requires for a handyman and where you need a contractors license.

Bonus Four

Top Handyman Service Listings Guide

Dive into creating compelling visual content that showcases your workmanship and attracts the right audience.

Bonus Five

Your AI Website Writer Mini Course.

Do you struggle with finding the right words and the idea of writing your website content making you ready to scrap the plan before we have even begun? Luckily we live in the time of AI, where you can get your own personalized content writer... as long as you train it.

In this mini course, we share how to prompt ChatGPT to generate engaging content, service descriptions, blog posts, and more, ensuring your website resonates with your audience and stands out in the digital landscape, without you having to be a wordsmith yourself.

And more!

Plus, inside, you'll gain access to:

  • Interactive Workbooks

  • Step-by-Step Checklists

  • Exclusive Discounts on Additional Resources tailored for handymen

Ready to Get Your Business Found Online?

Your step by step blueprint for handymen + contractors ready to grow your pool of leads by showing up where the leads are searching.

6 Weeks of Live Teaching with Becca

Recordings of All Classes

Website Template

Tailored SEO Strategy

Online Review Game Plan

Streamlined Inquiry Process

6 Weeks of Live Teaching with Becca

(Value $2397)

Recordings of All Classes

(Value $797)

Structured Website Template

(Value $997)

Tailored SEO Strategy

(Value $497)

Online Review Game Plan

(Value $497)

Streamlined Inquiry Process

(Value $497)

(Value $2097)

(Value $797)

(Value $997)

(Value $497)

(Value $497)

(Value $497)

Bonus: Domain Secrets (Value $47)

Bonus: Photos That Sell Your Services From Smartphones (Value $97)

Bonus: Licensing Guidelines By State (Value $97)

Bonus: Service Listing Guide (Value $47)

Bonus: Your AI Website Mini Course (Value $497)

Bonus: Domain Secrets

Bonus: Photos That Sell Your Services From Smartphones

Bonus: Licensing Guidelines By State

Bonus: Top Handyman Service Listing Guide

Bonus: Your AI Website Mini Course

(Value $47)

(Value $97)

(Value $97)

(Value $47)

(Value $297)

Total Value = $7,064

Regular Price = $997

Today's Price = $797

or 12 Months of $80

Our Promise To You

We're confident that by joining The Craftsman's Digital Blueprint, you'll not only complete but also significantly benefit from the best digital strategy course tailored for craftsmen.

If you don't find the course meets your expectations, we offer a no-questions-asked refund within 14 days.

Let's Get Started

The Done-For-You Marketing System For Overwhelmed Handymen That Want To Build A Simple And Successful Business

Stand Out

Perfect for the businesses who want to build a strategically built brand and online presence that will Stand Out strategically.

  • Business + Brand Build

    • 3 Coaching calls to build your brand strategy including determining your brand foundation, ideal client and brand visuals

    • Brand Guide to maintain consistency

    • Logo Design

    • Marketing Collateral

      • Business cards

      • Car Magnet

      • Door hangars

      • Brochures

  • Build Your Online Presence

    • Website with Design, Messaging and Copy all done for you

      • Includes 5 pages (Home/Services/About/Contact/ReviewUs)

    • Messaging Automations and Communication Templates

    • Yelp, Google Business and Facebook Page setup

    • SEO Foundation Setup + Optimization

    • Professional Email Address

    • URL for your website

  • Resource Guide and Training Materials

Value of over $10K

Get this all for a one time payment of

$5000

or 3 payments of $1800.

*Includes first year subscription to your website URL, website hosting and Google Workspace (professional email) and your first 100 prints of business cards, brochures and door hangars - valued at $1000+.

At the end of the first year, you will be responsible for your yearly website hosting and email + maintenance at $50 a month or $600 a year. - If you are a Systems in Place client, your hosting and maintenance is waived.

Systems In Place

For the businesses needing to build their back of house setup so that you can set and forget your follow up and marketing tasks.

  • Effective Pricing Strategy

    • Pricing and Projections Guide- so you know exactly how much you need to charge to be profitable

    • Price Book- 189 services with prices, descriptions and expected job times prepped and listed to your account.

    • Pricing and Estimating training

  • Lead Management Funnel

    • Manage leads all in one place. Leads come in through multiple avenues, and show up in one place for you to interact.

    • Custom phone with missed call text back. So you don't miss the lead just because you missed the call. (additional charge via usage)

    • Build forms and sales funnels to bring in hot leads and offer sales with conversion tracking

    • See real time numbers on how your team is booking

    • In depth automations for follow ups, lead tracking and data management.

  • Job Management Setup

    • Automations to connect your leads to Field Pulse to minimize admin time

    • Field Pulse setup

    • Automated client communication templates for when jobs are booked

  • Reputation Management on Autopilot

    • Built in review requests at the end of your jobs so that your online reputation grows.

    • Past Lead Reactivation Campaign

      • Automated to reach back out to past leads that have not booked to get them to book again

  • Resource Guide and Training Materials

  • Business coaching and training as needed as your business grows.

Value of over $1500 a month

Automate and systemize your biz for

$297* a month

Plus a $1000 setup fee

*Field Pulse subscription separate + optional

*This is a recurring monthly service that runs your marketing and job scheduling setups including automations, customizations and ongoing support from Becca .

Leads Fuel

Perfect for a business looking to

go to the next level and get to your website to the the top results in Google for your chosen keywords. (Aka - get clients on autopilot)

  • Yelp Ads Management*

    • This gets you leads asap

  • Content Marketing to grow your authority

    • 2 blog posts a month

    • Weekly social media tips posts to Facebook and Google My Biz Profile

  • SEO Development** so you get found organically in online searches

    • Addition of up to

      • 10 Additional SEO pages on your website to help you rank in nearby cities

      • 10 Additional SEO pages on your website to help you rank in nearby for service specific keywords

    • Keyword management and optimization

  • Local SEO Management so you get found on Google Maps and Local listings

    • SEO citation creation and monitoring

    • Weekly posting to Google My Business Page

  • Centralized software for posting on multiple social media accounts.

    • To make it easier to batch and stay present

Value of over $3000 a month

Get this all for

$750* a month

  • requires additional ad budget for Yelp to utilize. Minimum spend recommendation is $600/ month.

  • requires an already built website or purchase of Stand Out package

  • suggested minimum duration is 6 months to see SEO lasting results

Frequently Asked Questions

I’m not very tech-savvy, will this work for me?

It is true... get your website up and running, you'll need to embrace a bit of tech. (Or ask a family or friend who is more tech savvy do it with you). We try to make it as easy as possible and the value of this particular launch is that you'll be live with Becca weekly to ask questions and get help. The next launch, this will be a pre-recorded course. But this time, Becca will be live with you walking you through each step.

I’m already too busy, how much time do I need to invest?

There are weekly hour long calls, and likely an hour of home work to prep. All together, probably you'll invest 20 hours of time from step one - to having a website live and ready to go. Luckily, you'll have the recordings to come back and review whenever you want. Our suggestion is to set aside a couple hours per week. The investment will be worth it, as by the end of our time together, you will have your website ready to launch

How long before this is operational

If you do the work alongside us, you should have your site up and optimized in 6 weeks

What if I already have a website, but it's ....lacking. Can this work for me?

Is your website bringing you the right clients? If so, then you don't need this course. If not, you have plenty you will be able to learn from us. You'll just luck out by starting out a bit ahead of the game, as you'll only need to optimize the site you have.

I don't have a business name yet, can you help?

This course does not go into business naming but we do touch on how to choose your domain name to be most effective

Can you help me show up in Google Maps?

Yes, in the bonus module at the end, we help setup and help you optimize your Google Maps listing, so you can show up there AND start getting those ever important reviews too!

Will Becca be available to ask questions.

Yes! This is the first beta run of this course, so Becca will be with you live each week. Which means you will get all your questions answered, and your feedback will help us provide the best course possible!

Your Blueprint to
Getting Clients Online Awaits

Isn't it time you show up where your leads are looking for you?

Just think about how many opportunities have passed you by because your business wasn't visible online.

Today is the day to change that. Say goodbye to hesitation and embrace the digital world with The Craftsman's Digital Blueprint.

Enroll now and build the digital presence your craftsmanship deserves!