Stop letting your lack of online presence hold your business back.
Learn to create a strong digital foundation for your business in just 6 weeks (even if you've never dabbled in websites or SEO before.)
But we know…
A structured plan for your website.
Understanding and implementing SEO practices.
Coupled with insights into who your ideal online customers are and how to reach them...
As we dive into the core of building your online presence ,we'll guide you through creating a website that not only looks professional but also ranks well on search engines, bringing your services to the forefront.
After your job is done, the system automatically asks for a review. No longer do you have to ask, or does your online presence have to linger in the void. The more reviews you get, the more eyes see your business and the more clicks to your website. Which turns to new inquiries and the entire eco system starts over again.
This is where you manage all your leads, making sure they get their questions answered, and their estimates accepted. All in one place : your inbox. So that you don't lose track of people no matter how many people are in your pipeline
NOTE: This course focuses on the foundational aspects of building an online presence, not marketing fluff.
From estimates to invoicing to work orders and client communication, it's all built, templatized and automated to make it very professional from the client's perspective, while taking you mere minutes to execute. Keeping you and your team on the same page at all times.
After your job is done, the system automatically asks for a review. No longer do you have to ask, or does your online presence have to linger in the void. The more reviews you get, the more eyes see your business and the more clicks to your website. Which turns to new inquiries and the entire eco system starts over again.
We spent several months working with Becca to design our brand, website, and backend systems for our new handyman business. She guided us in everything from choosing a business name to developing service packages for clients. We are not super tech-savvy folks so Becca's expertise in designing and setting up the back end of our website was a God's send. She designed it so quality leads with plenty of information are funneled to a central location that we can easily keep track of. She also created our website so it had an online presence that expressed our brand and services to attract our ideal clients. Once we officially launched, we were immediately generating the caliber of clients we desired. Becca's guidance has proven invaluable and we highly recommend hiring her to help bring your branding and business up to the next level.
Ready to Establish Your Online Presence?
Join us in laying the groundwork with...
and Any Home Service Business Seeking Online Visibility
Say goodbye to uncertainty about your digital strategy and feel confident in attracting clients online.
Demystify the digital realm with clear, actionable steps tailored for craftsmen.
Learn how to present your business online in a way that engages and converts
Avoid common website pitfalls that lead to confusion and inaction - making your potentials leads leave without inquiring
Discover the tools and techniques to keep a lead engaged and ready to give you their business.
Fill your calendar with ideal clients coming in a steady stream instead of the unpredictable nature of word of mouth reliant leads
Create Outline
Ideal Client
Domain & Email
Services / Location / Process
Website Design Choices
Photos to Prepare
Platform Choice
Website Guidelines
Simplify with Templates
Keyword research
Adding Keywords to your Pages
Submitting to Google
Bonus: Services + Location Pages
Bonus : Citations
Get the Click
Getting Traffic
Setting Lead Expectations
Starting with Communication
Setup Google My Business
Get Verified
Optimize your page
Build the Referral Engine
I hired Becca to help me build and systematize my handyman business. With specific knowledge in brand messaging & marketing psychology, Becca provided me with the right tools to take my business to the next level. Her organization and communication skills were on point. I'd have no hesitations recommending Becca as a business coach. Two thumbs up!
There are still overwhelming blocks that come up and threaten to halt your momentum
Plus, inside, you'll gain access to:
Interactive Workbooks
Step-by-Step Checklists
Exclusive Discounts on Additional Resources tailored for handymen
(Value $2397)
(Value $797)
(Value $997)
(Value $497)
(Value $497)
(Value $497)
Or 12 Months of $80
We're confident that by joining The Craftsman's Digital Blueprint, you'll not only complete but also significantly benefit from the best digital strategy course tailored for craftsmen.
If you don't find the course meets your expectations, we offer a no-questions-asked refund within 14 days.
Let's Get Started
Business + Brand Build
3 Coaching calls to build your brand strategy including determining your brand foundation, ideal client and brand visuals
Brand Guide to maintain consistency
Logo Design
Marketing Collateral
Business cards
Car Magnet
Door hangars
Brochures
Build Your Online Presence
Website with Design, Messaging and Copy all done for you
Includes 5 pages (Home/Services/About/Contact/ReviewUs)
Messaging Automations and Communication Templates
Yelp, Google Business and Facebook Page setup
SEO Foundation Setup + Optimization
Professional Email Address
URL for your website
Resource Guide and Training Materials
or 3 payments of $1800.
*Includes first year subscription to your website URL, website hosting and Google Workspace (professional email) and your first 100 prints of business cards, brochures and door hangars - valued at $1000+.
At the end of the first year, you will be responsible for your yearly website hosting and email + maintenance at $50 a month or $600 a year. - If you are a Systems in Place client, your hosting and maintenance is waived.
Effective Pricing Strategy
Pricing and Projections Guide- so you know exactly how much you need to charge to be profitable
Price Book- 189 services with prices, descriptions and expected job times prepped and listed to your account.
Pricing and Estimating training
Lead Management Funnel
Manage leads all in one place. Leads come in through multiple avenues, and show up in one place for you to interact.
Custom phone with missed call text back. So you don't miss the lead just because you missed the call. (additional charge via usage)
Build forms and sales funnels to bring in hot leads and offer sales with conversion tracking
See real time numbers on how your team is booking
In depth automations for follow ups, lead tracking and data management.
Job Management Setup
Automations to connect your leads to Field Pulse to minimize admin time
Field Pulse setup
Automated client communication templates for when jobs are booked
Reputation Management on Autopilot
Built in review requests at the end of your jobs so that your online reputation grows.
Past Lead Reactivation Campaign
Automated to reach back out to past leads that have not booked to get them to book again
Resource Guide and Training Materials
Business coaching and training as needed as your business grows.
Plus a $1000 setup fee
*Field Pulse subscription separate + optional
*This is a recurring monthly service that runs your marketing and job scheduling setups including automations, customizations and ongoing support from Becca .
Yelp Ads Management*
This gets you leads asap
Content Marketing to grow your authority
2 blog posts a month
Weekly social media tips posts to Facebook and Google My Biz Profile
SEO Development** so you get found organically in online searches
Addition of up to
10 Additional SEO pages on your website to help you rank in nearby cities
10 Additional SEO pages on your website to help you rank in nearby for service specific keywords
Keyword management and optimization
Local SEO Management so you get found on Google Maps and Local listings
SEO citation creation and monitoring
Weekly posting to Google My Business Page
Centralized software for posting on multiple social media accounts.
To make it easier to batch and stay present
requires additional ad budget for Yelp to utilize. Minimum spend recommendation is $600/ month.
requires an already built website or purchase of Stand Out package
suggested minimum duration is 6 months to see SEO lasting results
To get your website up and running, you'll need to embrace a bit of tech. Or you can have a family or friend who is more tech savvy do it with you. We try to make it as easy as possible and the value of this particular launch is that you'll be live with Becca weekly to ask questions and get help. The next launch, this will be a pre-recorded course. But this time, Becca will be live with you walking you through each step.
The course
We can get the systems up and running within the first month so you can functionally take in jobs, and the entire brand and website takes 3 months. I know this can sound like a long time, but , in the scheme of things, where will you be in your business in 16 weeks if you try to do this on your own?
Is your website and brand strategy bringing you the right clients? If so, then we can hop straight to building your systems instead of focusing on your brand strategy and messaging. The Systems in Place and Lead Fuel bundle will be best for this case.
Part of the process of your brand strategy is determining the visuals of your brand. In the process we will determine you colors, fonts and over all design angle that will attract your ideal clients. The Built From Scratch Bundle and the Built to Stand Out solo package both include logo design.
I do have a Business Name Consultation service, which is different than this service where I can help you determine the best name that will easily rank as it aligns with the search keywords for your town. Business Name Consulting is $350.
This service does help you determine your URL if you do not already have one.
Pricing profitably is a key aspect to building a successful (and fulfilling) business. In System In Place you get our Pricing and Projections workbook. This will walk you through exactly how much you need to charge hourly to have a profitable business AND what it looks like to scale.
As a handyman, you'll get a large variety of types of inquiries. This is part of what makes the job so interesting, but it also means that quoting and estimating the length a job takes is more complex. In Systems In Place We go over strategy on how to tackle this best with your business in mind. The next step is translating that to your pricing which is done with our price book. The Price book gives the price, description and estimated time each task will take for 189 service items. Pricing is all based off of your determined hourly rate.
Just thing about how many opportunities have passed you by because your business wasn't visible online.
Today is the day to change that. Say goodbye to hesitation and embrace the digital world with The Craftsman's Digital Blueprint.
Enroll now and build the digital presence your craftsmanship deserves!